The global population has almost switched to the world of the internet. The social media platforms and the online realm are not just places to hang around and make friends. They have also become professional platforms to create strategies, formulate business ideas and generate revenues. Accordingly, new professions are also replacing the older ones and businesses which were working with older marketing techniques are now embracing digital marketing.
Have you heard about the gaps in digital skills? As per predictions, there will be more than 1 million job requirements by the year 2020, but there are not enough digital experts to fill the gap. This provides enough ample opportunities to people who are planning to take up digital marketing as a career. So, gear up for a career where the demand is going to increase cumulatively, thereafter.
Now while you do that, you should also be aware of the digital marketing strategies which you should be adept in to have a competitive edge over others.
• Artificial Intelligence
Artificial intelligence is slowly taking the world by storm. They are capable of analyzing the behaviour of the consumers and search patterns, by utilizing data from the social media platforms and blog posts. This helps the businesses to understand how the customers and the users look for their products and services. The Facebook messenger bots can help in automating and optimizing the service of the customers. The businesses which are adopting AI will be able to save a lot of money and enhance their growth over the other competitors in the domain. Most of the digital marketing companies in India have already gained expertise in Artificial Intelligence.
• Programmatic advertising
This is all about using AI to automate the process of buying ads so that more specific audiences can be targeted. Real-time auctions or bidding is an example of this. It is fast changing the way digital advertising is done. The progress is so rapid that it is expected that by the year 2020, 90% of digital display ads in the world will be programmatic.
The chatbots will continue to be an integral part of digital marketing even in the year 2020. This is another AI-based technology which uses instant messaging to chat in real-time, be it night or day, with the customers and anyone who visits the sites. 80% of the running businesses are already using or planning to use chatbots by 2020. Surveys say that over 1.4 billion people interact with chatbots, so definitely this would be an advantageous strategy to adopt.
If standing out among the crowd is what you are looking for, personalization has to be adopted in terms of products, emails, content and more. As, there are more data available now, like purchase history, links clicked, consumer behaviour etc., customization has become much easier. Personalization always helps in building customer relationships.
• Video marketing
70% of the customers share a brand’s video whereas 72% of the businesses say that a video has been capable of increasing their conversion rates. 52% of the consumers also say that watching the videos of various products make them more confident while purchasing online. These figures are enough to prove that the incorporation of video marketing strategy is the best way to enhance digital marketing. Video SEO is becoming very important with YouTube and other videos being displayed in the SERPs. This is the most popular way of digital marketing. It has gained its importance is it can engage customers for a long time. Therefore many SEO companies in Delhi NCR are focussing on this technique.
Summary: According to a survey by ET, digital advertising and digital marketing are expected to grow at a rate of 32% CAGR, to reach a whopping value of 19, 000 crores by 2020. It will be a very wise decision to start practising the best strategies to become a master.