Guest blogging is one of the precious practices that can help an SEO campaign provide better results. It can be an excellent addition that can offer a superb off-page SEO boost. To maintain the quality of links and to promote your business to the best level requires a lot of work. You not only need to find the opportunities, but you also need to choose the best to fulfil your goals. Being one of the best digital marketing company in Delhi, we would like you to give some insider tips for effective guest blogging that is going to help your business a lot.
What is Guest Blogging?
Let’s quickly have a look at what guest blogging stands for?
Posting blogs on other websites to expand your business and creating an audience, maintaining high-quality links, and driving maximum traffic on your website is what guest blogging is all about.
- It has many benefits to offer:
- Increase brand awareness
- Showcase your expertise in a field
- Boost traffic on your website
Build quality backlinks from relevant sites and increase your authority with search engines
Any company must find potential websites for guest blogging. They must evaluate the sites based on the audience and then create relevant blogs. It will provide more value and expertise to that audience.
Insider Tips for Guest Blogging
Go for premium guest post opportunities
Opportunities can’t be equal everywhere. Similarly, all guest blogging sites are not similar. Their rank depends on various factors. Some of them will have higher ranks due to hosting size, or due to the size of the audience. What response you are getting on your product from the audience, could also be a factor to it.
Guest blogging is nothing but a partnership where you exchange the value of your content in exchange for quality audience and exposure.
A start-up might want to grab all the guest blogging opportunities it is getting, but ideally, brands should be selective. They must see who they are choosing to be partners with. You can create a list of blogs you wish to post. Also, analyze the content to make sure it is rightly fit. Then start the theme of the site and your blog. Choose topics that relate to your business the most and maintain that general feel for its target audience.
You can also consider using analytical tools to understand the traffic of any site, its volume, and where it comes from. Also, have a check on the frequency of their posts, activeness of users in the comment section. Don’t forget to review the SEO aspects to ensure the page’s reputation as your site.
Perform guest blogging outreach
Not a new thing to know, but every best guest blogging site is flooded with thousands of people ready to provide content at any given point of time. And this is why your sales pitch requires a standard time for crafting.
But before creating or sending any emails, try to connect with the blogger’s circle. Take the time to follow and study some social profiles, work to join maximum social groups, etc. without being strange and eager.
You can make your messages more personalized by including your knowledge and your audience. It makes your vision clear to them, and they also understand who are you writing to. Include a few credentials to reflect your bona fides as well as reflecting the value your content will provide both of you, such as your promotion of the post. Finally, if you don’t get a response, make sure to send at least one follow-up to confirm in case the first email went unnoticed.
Mutually beneficial craft blogs
Your posts should meet the blog’s requirements, and at the same time, they should meet yours too. They must serve a mutual purpose. It also means that your blog should be a useful and perfect piece of content that drags the interest of your audience. It will help you in getting more views, shares, and traffic as well.
As the goal is high content, writing a medium-length piece that allows a good deal of depth. Sources should be used and properly cited to add weight to points.
Follow standard post-publication promotion
After the blog is published, the job is not done! That post should be promoted just like any piece of content posted to your site. It should be developed on social media accounts, etc. to ensure your audience sees this high-quality content as well along with reinforcing your authority with them. Also, for guest posts, make sure to check the comments on the guest site and take the time to respond there, just as you would on your accounts.
Send “Thank You” emails
Take the time to thank each blog that allows you the opportunity to post content. The goal should be to develop a relationship for mutual benefit in the future.