E-commerce is a significant business today. And internet connectivity and websites have made it more convenient and straightforward. Now the question arises how to get traffic and more sales to your E-commerce site? There are many on-page SEO techniques you can use to boost your e-comm site. You can even find many tutorials for best SEO advice and how to implement them correctly. But, there are very few guides that speak explicitly about e-comm success.
Being one of the best digital marketing company in Delhi we will give you some fantastic practices to follow to boost your e-comm platform.
Keywords Play an Essential Role
Yes, keywords do play a vital role in making your SEO strategy more effective. Using keywords to increase your store’s online presence doesn’t necessarily mean to overload your titles and descriptions. But you can make their presence in the copy.
You can make use of your focal keywords in the product description, meta description, headlines, and other image attributives like alt text. Some experts also suggest using LSI keywords in the content so that Google can easily understand the context of your page.
Competitor Research is Necessary
Analytics of your competitor’s website is another right way to give a start to your on-page SEO. You can learn a handful of techniques to boost your e-commerce website successfully. e-commerce website design company in Delhi helps you by explaining some useful practices that your competitors are using right now. And after that, they help you make the unique strategy that makes you stand out of the crowd.
Now, this whole process can be understood in four easy steps:
- Focus on specific keywords.
- Analyze the keywords your competitors using on their homepage. Also, check their leading product/services page.
- Have a critical analysis of the SEO title and description of your competitors. You can use Moz browser for more convenience.
- Use Semrush to search keywords your competitors are using to rank their site organically as well as paid.
Focus on Homepage SEO
Your website homepage is the profile picture of it. Any customer who would be visiting your website will make his impression based on it. Therefore, it is the main focus of many businesses to conduct on-page SEO on the homepage typically. They invest most of their time and money on homepage optimization. But, it by no means says that it is the only page where you should focus. It would be best if you look at other pages as well. Homepage optimization includes the main focus on Homepage meta description, title tag, and homepage content.
Simplify Your Site Architecture
Site architecture is something that needs to be simple and easy for the user to navigate. While adding products and categories to your eCommerce website makes it as simple as easy for the users as well as for the search engine optimization. Try to make it easy to follow the internal linking structure that is not much deep so that with a clear internal linking structure it would be able for search engine bots to discover your web pages and products. Make sure that the users can reach everything within in few clicks. Right from the homepage to the other internal linkings of your product, they need to be contacted with as many minimum clicks as possible. E-commerce website development company in Delhi creates a simple, easy to understand and navigate site structure.